A Review on TripAdvisor’s Instant Booking Tool

Remember when TripAdvisor agreed to allow instant booking of inventory from Priceline?

Results have shown that there has been a 92% increase in the “Book on TripAdvisor” option from top five hotels in 100 global leading inbound destinations.

The downside to this, is that the conversion rates are only at around 6% compared to Priceline’s 25%.

Read full article: http://bit.ly/1SVOO4u

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