The YHS Rankings are an integral component towards achieving the mission of YHS, which is to improve opportunities for young talent by putting global hotel companies in the spotlight. Since 2010, hospitality students worldwide have been asked to give their perception of hotel companies in terms of employers and recruiters.
In 2017, these employer rankings of the top hotel companies were collected through a survey completed by over 1,640 participants from more than 156 different hospitality schools across 108 nationalities. The questions posed in this questionnaire focused on future employment preferences, previous hospitality work experiences as well as participants’ career aspirations. The combination of these questions and key-decision makers enable employers to tailor their recruitment routines and narrow the gap between employer offerings and students’ career expectations.
For the first time, Rankings is sponsored by the digital platform Local Measure. Local Measure allows business to listen to what customers are posting on social media by being a targeted location-based social media monitoring and engagement tool.
As of 2014, the YHS Hotel Company Employer Ranking is distributed by hosco. Hosco brings together leading hospitality organizations and students from top-ranked hotel schools into an innovative, real time and user-friendly online community. In 2016, YHS Rankings established a partnership with MyDear Agency, a communication and digital marketing expert, to further develop the YHS Ranking survey design and overall methodology. Through this partnership, MyDear Agency advises YHS Rankings team with the best practices of building and analyzing the survey, to not only give the surveyees the best digital experience, but also the best content possible. Consulted experts in survey establishment (2010):